Find stronger audience insight
Use AI to synthesize research, surface patterns, and sharpen the customer problem.
AILI Certification 08 / 08
Certified AI Marketer CAIM
Use AI across research, positioning, content, campaigns, automation, and measurement. Build repeatable workflows that make your marketing more useful, consistent, and responsible.
3 focused daysLive, intensive instruction
2-week capstoneApply the learning to real work
Live + appliedFrameworks, labs, and feedback
AILI credentialEarned through completed work
What you will be ready to do
Build judgment.Show your work.
Create sharper marketing with AI, without losing brand judgment or trust.
This program combines live learning with applied practice so you leave with a repeatable approach and evidence of what you can do.
Build campaign strategy
Turn positioning and business goals into clear briefs, offers, messages, and channel plans.
Create on-brand workflows
Design reusable prompts and review systems for consistent content across channels.
Measure and improve
Plan experiments, interpret performance, and refine campaigns against business outcomes.
Inside the intensive
The capabilitiesbehind the credential.
Audience, market, and positioning
Research customers, competitors, language, and category signals while checking source quality.
Campaign and content systems
Develop briefs, messaging, content plans, and reusable workflows that reflect the brand.
Automation with human review
Design approvals, privacy boundaries, quality controls, and escalation around marketing automation.
Experimentation and measurement
Choose meaningful metrics, structure tests, analyze results, and turn evidence into the next campaign decision.
The two-week capstone
Turn learning intoproof of capability.
Create an AI-assisted campaign system for a real offer, including audience research, positioning, assets, workflow controls, measurement, and an optimization plan.
- An audience and positioning brief
- A multi-channel campaign plan
- A reusable content workflow
- A measurement and optimization scorecard
Who this is for
For people who need tolead the work.
Marketing professionals expanding their AI capabilityYou want practical frameworks, credible work products, and the judgment to use them responsibly.
Business owners and consultants building repeatable growth systemsYou want practical frameworks, credible work products, and the judgment to use them responsibly.
Content, brand, campaign, and growth leaders responsible for quality and performanceYou want practical frameworks, credible work products, and the judgment to use them responsibly.
Ready to make this your next credential?
Tell us what you want to be able to do, and we’ll help you choose the right certification and next cohort.